Brand Story Films
Helping you nurture leads and build brand authority.
Beautifully showing
your business.
What if you had one resource responsible for attracting and nurturing leads, building authority, and booking more sales calls?
That’s why we create brand story videos.
Our brand story video package is custom-fit for each business we work with to craft a powerful tool that can be used over and over again to help your sales flourish.
The best part about brand story videos is how they create an emotional connection with your audience. This strong connection helps leads trust your company more— creating opportunities for you to help new clients.
Videos are the best performing marketing medium. In 2024, video marketing outpaced traditional ad-spend by over $1-billion.
What is a Brand Story Video?
You’re probably thinking, “that all sounds great, but what makes a brand story video so special?”.
What makes a brand story video special is how it’s crafted— this isn’t some trendy TikTok video or a video which looks like your grandma shot it.
This is a video meaningfully crafted by expert storytellers with the core intention of capturing the true essence behind what makes your company valuable to your clients.
Brand story videos also help you beat your competitors. Odds are, if they already have a brand story video, you need to create a better one. And that’s where we come in.
Video Galore— Everything You’ll Get
You will receive a mix of video assets in our brand story video package. Since we’re putting so much time into creating a brand story video it only makes sense to create supporting videos to build more impact.
Our Brand Story Package Includes
- One 3-4 minute brand story video to build authority.
- One 30-second commercial to create awareness.
- One website banner video to boost interaction.
- Five short-form video edits to increase online presence.
Using video to benefit your business.
Our Brand Story Video package isn’t just about capturing footage; it’s about crafting a compelling, high-quality narrative that connects with your audience, enhances credibility, and drives results across multiple platforms. Here’s how a brand story video will benefit your business.
Build Authority
Clearly communicating your brand’s purpose builds trust and helps potential customers quickly understand why they should choose you.
Show Your Team
Showcasing real people behind your business humanizes your brand, making it more relatable and credible to your audience.
Behind-the-Scenes
Giving potential customers a behind-the-scenes look reassures them of your expertise and quality, reducing hesitation in choosing your services.
Create Loyal Fans
Emotionally engaging stories make your brand memorable, increasing the likelihood that prospects will connect and take action.
Share it— Everywhere
Maximize the impact of your video content by effortlessly using it across multiple channels, increasing visibility and engagement.
Effective Storytelling
A well-structured story ensures that your message is not just seen but understood, reinforcing why your company is the best choice.
Step 1:
Discovery & Strategy Meeting
All our brand story videos begin with a deep dive into your core brand message and market placement. We begin the production journey with a project kickoff meeting where we’ll meet with you to discuss your core offers, who you are targeting, and what separates you from your competition.
Book My Free Discovery CallStep 2:
Pre-Production Planning
Once we have all the necessary information, we’ll begin planning your video. In this stage, we will script out sections of the brand story video, create a visual mood board, define the storyboard and scenes that will need to be shot, and create a production guide detailing shoot dates, locations, and all personnel who will be involved.
We’ll also plan interviews, create shot lists, and facilitate all the logistics regarding filming and production.
Step 3:
Filming & Production
Once all the planning is complete, we will move into the filming and production phase. During production, we will capture beautiful images, interviews with key staff/customer testimonials, and any voiceover or special media that needs to be captured.
Our focus in this stage is to capture authentic moments that will leave an impact on the end viewer.
Step 4:
Editing & Post-Production
Now that production is complete we’ll begin crafting a seamless and engaging video for your company.
While editing, we’ll add music that complements the story being told, motion graphics to visualize abstract ideas, and all your branding elements to create a cohesive look aligned with your brand identity.
Step 5:
Delivery & Distribution
🎉 Congratulations! Your brand story video is complete, but what now?
We can’t just ignore the most important step— sharing your newly produced video with your audience. In the delivery and distribution phase, we’ll optimize formats for your website, social media, and applicable marketing campaigns.
We also offer strategic guidance for your brand story video so you can achieve the maximum reach possible.
Our approach to brand story videos.
Sharing your purpose— where you can use this.
There are endless platforms where you can share your brand story video. Here are some ideas:
- Website homepages and landing pages.
- Social media platforms.
- Paid advertising campaigns.
- Sales presentations.
See our Brand Story Videos in Action
Why to Choose Innova Marketing for Your Brand Story Video.
At Innova Marketing, we specialize in crafting videos that turn your leads into loyal fans one view at a time. We use visual storytelling to create strategic videos that help your business nurture leads and increase sales.
Since our projects are fully managed by us, you won’t need to worry about managing another project. From scheduling and scriptwriting to sharing the final videos— we’ll handle it all so you don’t have to.
We’ve helped dozens of businesses tell their story using video— what’s stopping you from joining them?
Frequently Asked
Questions (FAQs)
What is Innova Marketing?
Innova Marketing is a video production and digital marketing agency specializing in content marketing. We help businesses like yours transform their content marketing into a systemized process helping to turn leads into loyal fans.
What city are you based in?
We are physically based in Sioux Falls, South Dakota. We have helped clients all over the U.S. and across the world.
What is the project kickoff meeting?
The project kickoff meeting is the first pre-production meeting after starting a project. In this initial meeting, we’ll discuss your brand positioning, brainstorm initial ideas, and develop a strategy to create an effective project.
How does scheduling work, and how can we make this fit our busy schedule?
We understand the demands of business and will work closely with your team to minimize disruptions. After the project kickoff meeting, we’ll provide a detailed schedule outlining the project’s scope. Your company’s collaboration will be key, especially for coordinating on-screen talent like customers or staff. While we’ll strive to respect your business’s operational priorities, we ask for some flexibility to ensure the success of the project.
My company employs an in-house content team (e.g. solo-videographer). How are you different?
In-house videographers are often a jack of all trades, excelling in ongoing content creation but lacking the specialized skills and equipment needed for high-quality branding videos. Innova Marketing offers an expert team of cinema professionals, a proven track record with international brands, and a strategic focus on impactful storytelling— quality you won’t find with an in-house team.
How much does a project cost?
While we’d love to provide pricing on our website, every project is unique and varies by scope. Factors such as crew size, days (or weeks) of filming needed, deliverables, and the complexity of the shoot all affect the cost. That said, most of our projects start in the five-figure range.
Will the video package actually help us?
Yes, our content marketing packages are fine-tuned based on your company’s unique needs, values, and mission. Past clients have achieved tremendous results.
What if we need a video updated or revised in the future, and will you help with distribution?
We offer ongoing support for video updates and revisions. While our focus is on creation, we can also guide your agency on distribution strategies and provide the correct versions formatted for social media or internal use.