Did you know that 92%2 of consumers trust testimonial videos more than advertisements?
Also, brands using testimonials on their website or landing page see a 34%1 increase in conversion rates.
Here’s why every brand should use testimonial videos in their marketing to boost conversions.
Why Video Beats Text Testimonials
You might be asking, “Why can’t I just use text-based testimonials instead of creating a video?”
Text testimonials are better than nothing, but you’re missing out on the power of video.
Video testimonials are more engaging, emotional, and memorable. Plus, studies have shown that people retain 95% of information after watching a video compared to 10% retention when reading text.
On top of that, video testimonials drive 2.7x2 more purchase decisions compared to text-based testimonials.
The choice is clear: video testimonials outperform text-based ones.
Now let’s dive into the benefits.
Benefits of Testimonial Videos
Video testimonials help build trust faster. They also have a stronger view completion rate (VCR, the percentage of viewers who watch your video to the end) of 68%2 compared to brand or promotional videos.
Video testimonials also boost SEO performance and can be repurposed across multiple social channels.
What Makes a Great Testimonial Video
The client you feature makes or breaks the video’s performance. Find someone with a compelling story who communicates well.
One powerful storytelling technique is the “Hero’s Journey,” positioning your client as the hero who had a problem, found your solution, and is now reaping the rewards.
Capturing supplemental “b-roll” footage of your client using your product or service is an effective way to visually show their transformation.
Bonus Tip:
For the best hook, start your video at the height of your client’s pain. For example:
Client: “I was about to file for bankruptcy. Our sales were down, I had payroll to run, and my leads were drying up. But I found LeadOne, which drove 50 qualified leads within the first 30 days.”
This type of hook consistently drives strong viewer retention.
How to Start Creating Testimonial Videos
You can start creating testimonial videos yourself or by hiring a video marketing agency. Full disclosure: we’re a video marketing agency, and we’d love to help. Click here to learn more.
If you don’t have the budget to hire a professional video marketing agency, you can start with self-recorded videos. Here are some ideas:
- Use your iPhone to record your client testimonial.
- Have your clients record themselves talking about your solution (great as UGC content, too).
- Provide a list of guided interview questions to keep their responses focused.
- Edit your video on your phone with native apps or free software.
If you do have a budget to hand off your video testimonial production to pros, here are some next steps an agency would take:
- Define the core goal. What role should this testimonial video play in your marketing funnel?
- Define the target audience and create an avatar.
- Source a group of clients and conduct pre-interviews to select the best talent.
- Schedule production dates to capture interviews and additional footage.
- Edit and assemble a polished video.
- Distribute across your website and social channels.
Where To Use Your Testimonial Videos
Video testimonials aren’t limited to your website. Here are some ways you can use your new testimonial video to build brand credibility and increase conversions:
- Website landing and sales pages
- Email newsletters
- Facebook and Instagram
- YouTube
- Short-form video edits for social media
- Repurpose transcribed audio as copy for print media (flyers, brochures, etc.)
How are you using testimonial videos in your marketing? Hit reply, I’d love to hear how it’s been working for you.
P.S. When creating testimonial videos, make sure to capture high-quality audio. People are more forgiving of imperfect visuals than poor audio quality, so prioritize your sound.
Sources
1Jay, G. (n.d.). 35 insightful video testimonial statistics (for 2026). Famewall Testimonials. https://famewall.io/statistics/video–testimonial-stats/ 2Video testimonial statistics of 2025 revealed: Unlock audience trust. Vidlo. (2026, January 19). https://vidlo.video/blog/video-testimonial-statistics-of-2025-revealed-unlock-audience-trust/
1 thought on “Video Testimonial Statistics”
Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something.
I think that you can do with a few pics to drive the
message home a bit, but instead of that, this is great blog.
An excellent read. I’ll certainly be back.