Video production services for businesses are videos created with the intention of building brand authority, attracting leads, nurturing leads down the sales funnel, and providing information to the business’s target audience.
An Overview of Video Production Services for Businesses
What Do Video Production Services Include?
Video production services include full-production services (planning, filming, editing, and distribution), production (filming) services, editing services, and distribution services. Generally, businesses hire-out all production phases to a full-service video production agency.
Some examples of full-service video production projects include brand story videos, testimonial videos, explainer videos, video podcasting, product commercials, social media video production, and fundraising videos.
Behind the Scenes: Understanding the Video Production Process
Understanding the video production process is straightforward and can be broken down into four phases. These include: pre-production (planning the video), production (filming the video), post-production (editing the video), and distribution (sharing the video).
Of these four phases, pre-production is the most important and will set the stage for project success. As they say, “an ounce of pre-production is worth a pound of post-production”. Being strategic and planning out all aspects of your project will help save large amounts of time and money in later stages.
Which Businesses Need Video Production Services?
Is Video Right for your Industry? Spoiler: It Probably Is.
Every industry will benefit from using video production in its marketing mix. Manufacturing facilities can leverage explainer videos showcasing how they create products, service-based businesses can use testimonials to build trust and authority, and direct-to-consumer (DTC) brands can use product videos to increase sales and grow product awareness.
Almost every industry will benefit from incorporating video. That’s why 89% of businesses utilize video as a core marketing tool.1
Small Business or Large Corporation: Why Both Benefit from Video.
Not only will large corporations benefit from video, but local small businesses will benefit too.
Gone are the days where local businesses don’t need an effective content marketing strategy (i.e. video). Now more than ever is video important for the local coffee shop, nonprofit, or law firm. After all, if your competitors are leveraging video then odds are people are seeing it. And that means less eyes on your brand.
Does My Business Need Video Production Services?
The Power of Video: Why It’s Essential for Your Business
So now you know video is essential for your business, but why? You’re probably asking “what will video do for my business?”, and here is what video production will do for your business:
- Builds your brand awareness.
- More traffic to your website
- Increases your social media page engagement.
- Strengthens your brand authority
- More revenue for your business.
There’s a reason why video is the most powerful form of marketing in 2025. While it has large potential for growth, it is only as effective as the strategic plan you have behind producing videos.
Types of Video Production Services for Businesses
Knowing What Video Strategy to Use
An effective video strategy is crucial for your content marketing plan to be a success. At Innova Marketing, we integrate video strategy into every production. Here’s a bit more on our process for strategizing a content marketing plan for a business client.
First, we analyze our client’s target audience, goals, and previous marketing campaigns. We list out areas where we think video can improve their marketing mix and areas where it may not help as much.
Next, we decide the “vehicle” we’ll use to reach those goals. Here are some examples of common video formats:
Brand Story Video
Your business has a story to tell— one that shares your mission, values, and the people behind making your business run smoothly. A Brand Story Video brings that narrative to life. The best part is that it helps build a strong emotional connection with your target audience. Ultimately, this helps turn your ordinary leads into extraordinary fans.
A brand story video isn’t just for big corporations, it is a powerful content marketing tool for any business that wants to create a strong connection with its target audience. Whether you are a startup looking to showcase your credibility, or a century-old established company looking to reinforce your brand identity, a strategically created brand story video will make all the difference.
Learn more about brand story videos.
Testimonial Videos
Testimonial videos are a perfect way to establish trust with your target audience. By capturing the story of a satisfied client, you can help move future clients toward making a purchase decision.
Testimonial videos work best when you focus on a story-based approach. This documentary style creates an authentic message from the subject, and will be more realistic compared to a static talking head.
Learn more about testimonial videos.
Social Media Videos/Short-Form Content
Now more than ever, social media videos and short-form content are crucial for all businesses. Having an established social media presence and a consistent content plan will help you build your following and have something to show when new visitors browse your pages.
Short-form video content is the most effective form of social posts. Often, short-form video can get thousands to millions of views if they become viral— a source of impressions never seen before from organic content.
The best part is that an entire month of social media content can be filmed within a day— that’s an exceptional ROI for not much input.
Learn more about social media videos/short-form content.
Explainer Videos
Explainer videos work well to break down complex processes, such as manufacturing processes or scientific topics, to an easier format for the lay-person to understand.
From white-board illustrations to a spokesperson breaking down your process, an explainer video is a valuable tool to illustrate your process.
Learn more about explainer videos.
Product Videos
Product videos help sell your offer to your target audience. When making a purchase decision, 87% of people have been convinced to buy a product or service by watching a video.2
Imagine how many sales you can generate simply by having a product video detailing what you offer.
Learn more about product videos.
Training Videos
Training videos are useful for helping new-hires understand your business’s workflow and processes. These videos can be reused for each new hire and helps free up time from training new employees.
Whether you need to train new hires how to use equipment, or what processes to follow when working, training videos are an effective solution to free up training time and get your new hires working sooner.
Learn more about training videos.
How to Get Started with Video Production Services for Your Business
Your First Step Toward Professional Video Content
There are two ways to get started in video production. You can either self-produce your video content (requiring purchase of equipment, learning software, etc.) or you can hire a production agency to fulfill all stages of production.
Your decision will be factored by your internal resources, marketing budget, and skillset. If you decide to outsource your video production, connect with us at Innova Marketing and we can help you get started transforming your business using video.
A Summary of Video Production Services
In summary, video production is a valuable marketing strategy for all types of businesses. Video will help your business grow and thrive in 2025 by improving reach, brand authority, and trust from your audience.
