Dental practices that implement video marketing campaigns can expand their reach and attract more patients. Video marketing is a top strategy because it easily builds patient trust, has a wide audience reach, and is easy to scale with paid ads.
Here’s how you can start using video marketing to grow your dental practice:
What is Video Marketing?
Video marketing is a strategic marketing approach that uses video content to promote your brand, attract qualified leads, and build long-term buyer trust.
Brands use video marketing across social platforms, streaming services, websites, and sales funnels to support a larger marketing system, not just individual campaigns.
Video Marketing for Dentists: Best Practices
Video Format & Content
- Be concise. Videos under 3 minutes typically have the highest engagement.
- Long-form videos tend to create the most conversions, but they are harder to keep users watching. Mix both long and short-form videos for the best coverage.
- Educate your viewers in videos, don’t sell your services. Dental tips and best practices are a great place to start.
- Add a simple next step “visit our website”, “call for more information” or “book your cleaning today” at the end of the video.
What You Can Use Video Marketing For
- Introduce your dental practice’s team. Highlight staff and expertise.
- Showcasing patient success stories.
- Take the viewer on a walking tour through your practice so they know what to expect before booking an appointment.
How to Get Started with Video Marketing for Your Dental Practice
Types of Videos to Start With
- A brand story video showcasing your dental practice’s mission, story, and core team. This type of video helps build your practice’s brand authority.
- Patient testimonial videos help show real wins from patients who you have helped succeed. These are short videos that help potential patients trust your brand and take the next steps to becoming a patient at your practice.
- Long-form conversation-based video podcasts with leadership help educate your audience and showcase your dental expertise. Plus, you can cut the episode down into tons of short-form videos to increase reach.
FAQ
How much does video marketing cost for dental practices?
For professionally produced videos, expect to pay $1,500 to $3,000 per video for local video marketing services, which typically include scripting, filming, and editing. A comprehensive video marketing package with a dental marketing agency might range from $3,000 to $10,000+ per month, including strategy, production, and distribution across multiple platforms.
How often should dentists post videos?
A sustainable approach is creating one long-form video monthly (like a detailed procedure explanation or practice tour), then repurposing it into four to eight short clips for social media throughout the month. This “pillar content” strategy maximizes your effort while maintaining consistent posting. Once you know what works, you can scale further.
Do I need to hire a professional video marketer?
First impressions matter, and your website’s homepage video should be professionally produced. Hire a professional for high-stakes content like your practice brand story video, complex procedure explanations that require multiple camera angles, patient testimonial videos where production quality affects credibility, and promotional videos you’ll use in paid advertising campaigns.
What are the best platforms for dental video marketing?
The best platform depends on your target patients and goals, but most dental practices should maintain a presence on multiple platforms with platform-specific strategies.
Next Steps
Video marketing is a powerful type of marketing to help your dental practice grow. Be sure to review applicable regulations by your state dental board to ensure you’re compliant with all requirements.
Need help getting started with video marketing for your dental practice? Schedule your free video marketing consultation today to start the conversation.
