Product Videos
Creating a buzz around your product, while increasing sales and conversions.
Have a great product, but need help showing it off?
Creating a product video will provide an engaging video to help your customers learn more about how your product will solve their problems.
What are product videos?
Using strategic videos to generate product sales.
Product video production involves strategizing and creating an effective video to drive sales for your product. This involves creative direction, engaging storytelling, and conversion optimization, which all work together to drive sales for your product.
Ways to use your product video:
On Your Website
Show off your product to potential customers and clients.
Targeted ad campaigns
Promote your product through targeted ad campaigns and drive sales with our engaging product videos.
Social & Paid Media
Create product awareness by sharing your product video across social and paid media.
Landing Pages
Increase conversions by placing your product video in core sales and landing pages.
Email Marketing Campaigns
Interact and retarget your email audience by sending out your product video.
Product Awareness
Attract more customers by having an effective product video targeted at your ideal avatar.
Not sure if your product needs a dedicated video?
44% of customers bought after viewing a product video.
Our Product Video Production Process
01: Strategy
Market analysis and competitor research to create a high-converting product video to increase sales.
02: Creative & Scripting
Brainstorming creative approaches and problem-solving the best format and solution for your goals.
03: Production & Dev
Schedule on-set time to create engaging creative optimized for your campaign
04: Approval & Delivery
Revision and approval process to ensure we’re creating exactly the product you’re looking for.
05: Campaign Launch
We’ll handle distribution for your project. If you prefer a DIY approach, we’ll help consult you with best practices.
Product Video Benefits
Turns viewers into buyers
Your product video will help convert idle viewers into eager buyers of your product.
Increases conversions
Your product video will increase the number of converisions for your product.
Increases your brand credibility
A polished product video will frame your company as professional and increase credibility.
Increases product awareness
Your product video will reach customers who haven’t heard of your brand; helping to increase awareness.
Builds brand retention with your audience
Repeat product videos targeted at your ideal customer will increase brand retention.
Drives product sales
Product videos are the #1 way to drive sales and conversions.
Product Video Production
Frequently Asked Questions (FAQs)
How long should our product video be?
Your product video should be succinct. We recommend creating multiple lengths for one campaign: 15 seconds, 30 seconds, and 60 seconds.
What’s involved in the product video production process?
The product video production process involves strategy sessions, scriptwriting, pre-production planning for logistics, production & filming, post-production (editing, music selection, color grading & mastering, graphics). We’ll guide you through every stage of the process to ensure we have a solid foundation.
What investment amount are we looking at for a brand story video?
Investments for product videos vary depending on complexity, locations, crew size, and timeline. Typically, our product videos & production bundles usually range from $2,500 to $50,000+. It’s an investment in your product awareness and marketing strategy and will provide a valuable ROI.
How long does it take to produce a product video?
On average, the timeline for producing product videos runs 4-8 weeks from initial project kickoff to final video delivery. Production can go faster with quick approvals and minimal production, or can be extended if there are multiple filming locations or stakeholders involved.
Do we need to provide you with a script?
Nope, scripting is part of our production process. We will collaborate with you to write a strategic script for your product video based on client stories, brand messaging, core offers, and your brand mission and values. We want to create a natural-sounding script that outlines the story, not something you’d hear on an afternoon infomercial.
Do we need to be on camera, or can you use voiceover and visuals instead?
Your team does not need to be on camera, but we recommend sourcing models and talent to interact with your product. We’ll help source talent to find the right fit for your campaign.
Can we repurpose the footage for other marketing content?
Yes, our product video bundle includes multiple edits and formats to repurpose valuable media captured throughout production. If you go with a basic bundle, we’ll archive your media for up to 6 months for additional edits. You can also purchase full rights to raw media for an additional percentage of the final contract value.
How do you make sure the video actually represents our brand and values?
It begins with a deep dive during the discovery process into your core messaging and offers. We’ll form a strategy based on your mission, vision, target audience, and brand voice. From there, we’ll write a custom script and storyboard a visual narrative that aligns with your brand strategy. We keep you updated and involved at all stages of planning to ensure we’re telling the story that represents you best.
How do we measure the ROI of a product video
Measuring the ROI of a product video is straightforward. We’ll track the conversions from the product video and ROAS to determine your return on investment into a product video.
What if we’re not comfortable on camera?
It’s totally normal to feel uncomfortable on camera. We’ll guide you with on-camera coaching or use voiceovers to create a visually-driven story using b-roll, animations, or customer interviews to tell your brand story without the camera pressure.
