Morningside Lutheran | Video Production Case Study
"Our social media presence and interaction has grown so much.
We've gotten quality and consistent content that helps promote Morningside Lutheran in an authentic way. We didn't have to sacrifice who we are to be impactful."
—McKenzie Matasovsky,
Executive Administrator
What We Do for Morningside Lutheran
We have partnered with Morningside Lutheran Church for over two years and continue to produce all of their video projects. Our scope of work for them includes social media videos, promotional videos, brand story videos, and a 15+ episode podcast series.
Project Brief
Back in 2022, Morningside Lutheran Church reached out to us for help improving their content strategy. Now, we have helped them generate thousands of views and have increased engagement and attendance at the church.
The content strategy we developed for them includes four pillars of content:
- Short-form videos for social media (i.e. “reels”, “shorts”, etc.).
- Long-form videos diving into different programs.
- Video podcasting for capturing in-depth conversations with the community.
- Promotional videos to raise awareness of upcoming events.
We produce videos each month for Morningside Lutheran, and here’s what a typical month contains:
- 1 long-form video (2-4 minutes)
- 5 short-form videos for social media
- 10 still images
If it’s a podcasting month, then we produce:
- 4 podcast episodes
- 3 short-form clips from each episode.
- Thumbnails for each episode.
"Our experience has been wonderful! Daniel is efficient and concise, but we still are able to have quality interactions and have fun!
Daniel is also great about getting content back to us in a timely manner, and he's very flexible with any edits."
—McKenzie Matasovsky,
Executive Administrator
"It's absolutely worth the investment. Daniel is knowledgeable and trustworthy, and we couldn't be happier with how our projects and materials have turned out!"
