Free Calculator
Video Production
ROI Calculator
Choose your measurement mode, select your industry for benchmarks, then fine-tune the sliders to see your projected results instantly.
Measure revenue, profit and return on your video investment.
Start with your industry
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1 Your Investment
190
$200$50k
$0$50k
2 Video Performance
1200
1%50%
$100$100k
3 mo5 yrs
Projected Monthly Results — Financial ROI
Total Investment
—
production + ad spend
New Customers
—
per month
Revenue Generated
—
based on CLV
Net Profit / Loss
—
revenue − investment
Est. Monthly Impressions
—
paid + organic views
Cost Per Lead
—
investment ÷ total leads
ROI Score
0%
NegativeBreak EvenStrongExceptional
Full Breakdown
Videos × Production Cost—
Monthly Ad Spend—
Est. Monthly Impressions—
Total Leads Generated—
Cost Per Lead—
Cost Per Acquired Customer—
Customers Converted / mo—
Annual Gross Revenue—
Total Annual Spend (production + ads)—
Total Net Revenue—
Campaign Financial Projection
Cumulative Gross Revenue
Cumulative Spend
Cumulative Net Revenue
1 Content & Spend
190
$0$50k
$0$50k
100100k
2 Audience & Engagement
0.5%20%
100500k
0.5%30%
3 mo5 yrs
Projected Monthly Results — Brand Awareness
Total Impressions
—
paid + organic reach
Total Engagements
—
likes, comments, shares
Engagement Rate
—
engagements ÷ impressions
New Followers Gained
—
audience growth
Est. Awareness Lift
—
brand recall increase
Cost Per View
—
total spend ÷ views
Brand Impact Score
0 / 100
LowGrowingStrongDominant
Full Breakdown
Monthly Video Production Spend—
Monthly Ad Spend—
Organic Impressions (views × videos)—
Paid Impressions (ad spend ÷ $12 CPM)—
Total Impressions & Reach—
Total Engagements—
Cost Per View (CPV)—
Cost Per Engagement—
New Followers Gained—
Estimated Brand Awareness Lift—
Campaign Growth Projection
Audience Size
Cumulative Impressions
Cumulative Engagements
⚡ Results are estimates based on your inputs and industry benchmarks. Actual results may vary. Use this as a directional planning tool.
