Overview: What are Explainer Videos?
Explainer videos help break down complex ideas into easy-to-consume videos for your target audience. These short videos, typically 1-2 minutes in length, are either animated or live-action breakdowns of your product/service offering.
The most important part of an effective explainer video is to avoid technical language and industry jargon. You want your explainer video to be so easy to understand that even a middle school student can understand what it is that you offer.
Now that you know the basics of this type of video, let’s explore seven statistics showing the true power of explainer videos.
Data Source: “Video Marketing Statistics 2025.” Wyzowl, 2024, wyzowl.com/video-marketing-statistics/. Accessed 28 Oct. 2025.
1: 84% of video marketers say video has directly increased sales
Explainer Videos Help Increase Sales
What hurts sales the most? Confusion around what problem your offer truly solves.
Videos help clarify the process of your offer, the problems it solves, and who is the right fit to invest in your solution.
If 84% of marketers say that videos have directly increased sales for their brand, odds are it’ll increase your sales too.
2: Explainer Videos Help Landing Pages Convert Higher
87% of people have been convinced to buy a product or service by watching a video
Videos are a core part of the buyer’s journey. People want to see how your product/service will help solve their problems. Landing page explainer videos help your leads understand what your product does and will often handle common objections to making a purchase.
Explainer videos are also a strategic way to help increase your conversions. Imagine how many conversions you are losing because you don’t have a video integrated into your sales cycle. By incorporating a short video, you can limit your sales losses and drive revenue.
3: 73% of video marketers have created explainer videos, making this the most popular singular use case for video marketing in 2025.
Most Companies Use Video Marketing for Products
Proven by wide usage, explainer videos are the most popular form of video marketing. Its wide usage shows its effectiveness.
This form of video helps cut down common objections, streamline the buyer’s journey, and help your customers choose your offer over your competitors.
Are you part of the 73% of marketers who use explainer videos?
4: 84% of video marketers say video has helped keep visitors on their website longer
Longer Web Sessions = Higher Engagement
Why is it important to have visitors stay on your website longer?
Longer sessions indicate to search engines (like Google) that your visitors are having a positive user experience by interacting with quality content.
This means that search engines will view your website as having great user engagement and will help boost your SEO performance. Helping bring more people to your website and improve lead generation and sales.
5: 62% of video marketers say video has helped them reduce support queries
Help Your Customer Service Team
How many support tickets does your customer service team receive for common product usage errors? Probably a lot.
Videos can be used strategically to educate your customers on how to properly use your product. This could be an instructional video showing step-by-step instructions for setup, usage, or implementation.
How many hours would you be able to save your customer service team by incorporating a few specialized explainer videos answering common questions?
Explainer videos help your customer service team regain valuable hours commonly lost by repeated questions, allowing their time to be used to attend to more important tasks.
6: 98% of people have watched an explainer video to learn more about a product or service
Videos are Highly Engaging
Most people want to research products before making a purchase decision. Videos are the most common way for people to see whether or not they want to buy something.
How many times have you watched a video before making a purchase? Probably many times.
Your brand can use the same strategy by having videos showing off product features, instructions, or processes to help your audience decide to buy your product.
If you’re not creating explainer videos for your product, odds are your competitor already is for theirs.
7: 91% of consumers say video quality impacts their trust in a brand
Video Quality = Trust
People can tell the difference between a professional video and an amateur video.
Why let your in-house team (who might not be video marketing specialists) handle the important task of creating a powerful video to improve product sales?
If your video looks amateur, your audience will question whether if your product also cuts corners in quality.
Don’t let low quality impact your sales. Get a professional video produced to increase trust.
Need Help Creating a Professional Explainer Video?
At Innova Marketing, we create professional and engaging videos for brands like yours. We’re here to help increase your sales and conversion rates by incorporating a strategic explainer video.
Check out our explainer video production solutions to start increasing your sales.
